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FTC Forum Tackles Spam Problem
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posted by scubacuda
on Saturday May 03, @01:58AM
from the ADV-header=>trash dept.
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Wired: At an FTC forum this week on spam, direct marketers protested proposals such as labeling messages as advertisements, claiming it'll make it impossible for them to do business. The Direct Marketing Association is not in favor of mandated ADV tags (surprised?), arguing that only legitimate marketers would use the labels, and warning that the government would then soon require everyone to tag their e-mail. Said the DMA, in a statement that was circulated at the forum."If government can force the use of 'ADV' to signify advertisements, then could it also force the use of 'REL' for religious matter or 'POL' for political or 'CHAR' for subjects relating to charities? Clearly, labeling legislation can quickly lead to a slippery slope, as is demonstrated by the example above, whereby the government becomes the final arbiter of what can be said and how."
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