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Challenges of a Do-Not-Spam Registry
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posted by scubacuda
on Sunday August 10, @11:56PM
from the strategery dept.
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NY Times (free "registration"): Due to the popularity of the national do-not-call list, public support grew for a do-not-spam list (much to the chagrin of direct marketers and their allies, Microsoft and AOL). Microsoft, which has lobbied hard to defeat registry proposals in several states as well as in Congress, contends such lists are technically risky. Says Ira S. Rubinstein, an associate general counsel at Microsoft: "People go to great lengths to keep their e-mail addresses private, and if you create a big list of e-mail addresses, you create a very valuable asset. If there is just one lapse of security, it harms everybody." Enrique Salem of Brightmail disagrees. "I don't buy the argument that this would be a hacker's paradise. We know how to secure databases. The issue is that the database would be big and expensive." Have they thought about putting in Al Gore's lockbox?
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