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Google Ads Threaten eBay's Trademark?
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posted by scubacuda
on Saturday August 09, @11:32AM
from the e-Bay® dept.
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c|net:
eBay has moved to block Google advertisers from using its trademark in sponsored search results that appear on Google and across the Web. Says John Coera, owner of a site that sells eBay management software and who's been a Google keyword advertiser since late April:"How do you say that you repair Volkswagens without saying Volkswagen? They're stifling competition, going beyond the trademark law and into antitrust violations." "This has become an epidemic in the last year," said Catherine Seda, president of Seda Communication, a search engine marketing agency. "Big trademark owners are finally waking up to realize that they need to manage their search engine marketing and make sure they control their names."
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